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Statistics prove the importance of internet advertising. In 2009, 8.7% of the entire advertising revenue of USA is predicted to be invested on the web. And on an average, 10 percent of online leads is easily converted, which is certainly impressive as most companies prosper on much lesser than that. SMO is the use of social media to boost your website’s marketing strategies by spreading awareness and also participating in social networking. SMO and SMM strategies fit under viral marketing techniques and tries to create a buzz is about your website in the industry, eventually resulting in a serious growth of traffic and converting your company’s goals. With the help of social media, your company can interact within the industry and exchange common perspectives, opinions, insights and other experiences. Thus, SMP helps you connect to your industry better! One of most frequently asked questions is: “Which channels should we include in our company’s SMO strategies?” Here’s helping you achieve answers to that: • Twitter
Twitter is growing at an unbelievable rate of 2,565% every year. Statistics also depict an approximate of 900,000 U.S. monthly website visitors in 2008. In April 2009, an estimated 13 million people in the US had subscribed to Twitter, leaving aside its affiliate websites like TweetDeck, etc! Moreover, Twitter has a distinctive crowd which excludes the minors, students and other non-targets of the industry. Sharing innumerable short-text information about your company can result in a lot of “followers”. • YouTube
YouTube drew 5 Billion U.S. online-video views in July 2008 and 75% of the total U.S. population has visited YouTube at least once. This is an excellent medium for sharing B2B information on the web. Your company can upload various video-brochures for your products/services and share other educational videos too. YouTube helps you widen your reach to the target audience and also help them understand your proposals better. • LinkedIn
According to comScore, LinkedIn had 16 million unique monthly visitors and 331 million page hits in June 2009, rising from 7.7 million to 114 million a year ago, respectively. Most industrialists connect to only those people online, who they’ve met and interacted with personally. LinkedIn not only provides a professional look & feel but also that set of professionals online. The majorities of LinkedIn members (66%) are decision makers or have some authority in the purchase decisions and they tend to be more active on LinkedIn than other social sites. 56% - individual contributors, 16% - management level, and 28% - director/VP. • Facebook
Facebook is the contemporary leader of social media. It boasts more than 300 million active users, out of which 50% log on to Facebook in any given day and their fastest growing demographic is those who are 35 years old and older. Having your company’s profile or group-page can invite a lot of important discussions and feedback by your potential, which could help your company modify towards betterment. According to a study by Industrial Web Center, 90% of industrial websites are poor when it comes to being user-friendly and appealing. This can certainly affect the directed traffic to your website. With internet being in its second decade, it’s not surprising that almost everyone uses search engines to seek information, at least basic if nothing else. Industrial companies can reach out to an unbelievably wide audience, for a negligible price out of their advertising budget. Search engine marketing, (SEM) is a form marketing on the internet, that relates to promoting websites by increasing their visibility in search engine results. For example, wouldn’t you love finding your industrial website on top of relative searched topics on Google? Thus, before implementing an ultimate social media strategy, your company must ensure having an ideal website. And this is just a start. If you have questions, queries or anything else to say, just talk to us. We’d love to hear from you. - THE IWD TEAM *References:
http://socialmediastatistics.wikidot.com/
www.industrialwebcenter.com
http://www.zenithoptimedia.com/
http://www.comscore.com/
http://www.facebook.com/
http://www.doshdosh.com/
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